Insurance Coverage

3 Types of Digital Marketing You Need for Your Insurance Company

It can be difficult to navigate the sea of strategies when searching for digital marketing for insurance companies. Marketing goods or services via digital technology, such as email or social media, is known as digital marketing. Although insurance agents are familiar with plans and deductibles, they often are unfamiliar with marketing strategies like the best times to post on social media. If you are considering expanding your digital marketing, here are a few types to use in your insurance business.

1. SEO

Search engine optimization is a common digital technology strategy. However, keeping up with current practices can be difficult due to the constant evolution of SEO algorithms and theories. Working with a pro can be advantageous, particularly if you don’t know much about keywords or page ranking data.

2. Social Media

Insurance agencies, like any other company, can’t afford to neglect social media marketing. It may seem overwhelming, but when done correctly, it can be extremely successful. Agencies use various channels to advertise themselves on social media, including Facebook, Twitter, YouTube and Instagram.

3. Pay-Per-Click

PPC advertisement is often met with suspicion. Don’t dismiss it, but do preliminary research before diving in. Insurance keywords have a lot of competition, so once you’ve found a few you want to advertise, make sure you have someone who can regularly track the output of your advertising.

Digital marketing for insurance companies doesn’t have to be difficult. Having a professional help you with marketing can be a lifesaver.