The business world has increasingly grown to utilize the internet for marketing and displaying business information. However, it is often forgotten that not everyone can easily access a computer, website or smartphone app. Many potential clients may not be able to read what is on a screen or be able to click, tap and scroll as needed. Such users make up a strong portion of adults in the United States and need to be provided with the same ability to get information on the internet as everyone else.
What is Accessibility?
The Americans with Disabilities Act (ADA) was written in 1990 and set out to define requirements to make a business accessible to all people. This started out with explaining the accommodations necessary to access a physical building, but has since expanded to include offerings on a website. As explained by https://www.neilsonmarketing.com/, there are multiple aspects that are used to accomplish ADA website compliance:
- Alternative ways of providing text such as those capable of being read by automated systems.
- Providing closed captioning for multimedia content.
- Ability to modify font size and screen contrast.
- Utilizing the keyboard for all site functions instead of a mouse.
- More intuitive site design and navigational features.
You have spent a lot of time seeking an audience for the services you offer. Ensure your marketing is accessible to everyone by developing an ADA compliant platform.