Nonprofit organizations can face significant challenges in dealing with a crisis. While their operations are compromised, the services that they provide to their communities may be needed more than ever. Over the course of 2020, nonprofits of every size and activity area have faced an unprecedented crisis requiring strategic responses and adaptability.
Create an Emergency Response Plan
It’s difficult if not impossible to chart a precise roadmap for unexpected or extraordinary events, but nonprofits need to have pre-established emergency response plans to guide their management process. Plans should include information such as when operations need to be suspended or modified and how resources should be reallocated.
Appoint a Crisis Management Team
The senior staff as well as board members need to play a very active role in crisis management, but it may also be necessary to get input from frontlines staff on how to best modify logistics and service provision. Nonprofit crisis response entails some difficult decision-making, and having a formal crisis management team can foster structured and informed decision-making.
One of the most integral aspects of almost every nonprofit’s mission is addressing a problem, so crisis management calls upon a strength that is already inherent to their activities. Careful planning and teamwork can enable a nonprofit to prevail in the midst of obstacles and uncertainty.