You know how important integrity is to your personal life, but it’s also essential in your small business as well. While closing the sale should be your goal, doing it honestly will help you make more money. Here are three ways it helps your business to be honest with customers.
Protecting Your Reputation
Every potential customer, whether they end up doing business with you or not, can either help or harm your reputation. Treat everyone kindly and always be honest, even if it means the person will walk out your door. Small businesses with a great reputation are more valuable than gold when it comes to referrals and repeat business.
Managing Their Expectations
While it may be tempting to promise a customer the world to make the sale, it can breed dissatisfaction when you can’t follow through on all you said you would do. Instead, manage customers’ expectations and always be forthcoming about delays or issues as they occur. This way, customers will be more likely to pay you in full and on time since they know they’ve been dealt with honestly.
You can be held liable for actionable misrepresentation if you are untruthful during contract negotiations with a potential client, even if unintentionally. Even admitting you don’t know something is better than an educated guess, and it could save you on legal fees in the future.
Honesty is always the best policy, but now you know it can also benefit your bottom line.